The department seeks to publish manuscripts that address the synergy between operations and marketing. Papers that fit four broad themes: shaping demand for operations and vice versa, trading off market opportunities with operations complexity, operations response to disruptions, and managing relationships are of particular interest. This would include (but not limited to) topics such as building capabilities, flexibility, emerging markets OM, life-cycles, preference mapping and variety, design and development, pricing and procurement, disruptions and inventory, JIT and just-in-case, due dates, capacity trading, customer service and fulfillment, demand decoupling and postponement, and customer/supplier relationships.
Manuscripts should address important research problems and help stimulate future research. They should also be well executed, and be technically flawless. The articles may draw upon quantitative/qualitative modeling, data analysis, simulation, and applications. Irrespective of the research methodology, manuscripts must display rigor and managerial relevance. Content must be original with significant contributions to OM and marketing. Theoretical manuscripts should establish why certain decisions are optimal. Domain specific empirical manuscripts need to provide generalization of methods and results. Methodological manuscripts should clearly establish superiority of new methods over existing ones.
Professor Amiya K. Chakravarty
Krishnan Anand, University of Utah
Tony Cui, University of Minnesota
Vinayak Deshpande, University of North Carolina
Hans Heese, EBS University
Arnd Huchzermeier, WHU – Koblenz, Germany
Oded Koenigsberg, London Business School
Hosun Rhim, Korea University
Alfred Taudes, Vienna University of Economics and Business